New Aunt Jackie’s Scalp Therapy

Healthy Scalp. Defined Hydrated Hair.

Introducing New Aunt’s Jackie’s Scalp Therapy. With the launch of Elixir Essentials, premium hair & scalp oils for healthy scalp and defined, hydrated hair. Colorful, playful and all things curls. Leading with freedom of confidence, bold movement and most of all fun, the campaign delivered both on model and still life stills, 5x15 second videos, 8 original product CGI videos, CGI still life and flat lays and design implementation of adcepts, social content,30-day grid, magazine spread and infographics.