PITCH A TENT

Leading the charge on Nutrafol’s first real Valentine’s Day moment, ‘Pitch a Tent’ evolved into a social-first moment living across Men’s, Women’s and gender neutral audiences and reframed hair health as something that fuels real confidence and attraction. Answering with bold, wit and culturally relevant creative, this campaign unexpectedly puts the brand right back in the viral, share-worthy spotlight by flipping the script that science-backed brands can still have fun.  The campaign launches on the ground in New York City, beginning in Central Park, with a dedicated full-day shoot designed to capture elevated, in-the-streets content that can flex across organic and paid.